The idea of empathising with the customer is a relatively new one. But it’s one that makes sense; without empathy it’s hard to base products and services on genuine human need.
Nobody knows that need better than the people who experience it – closely followed by the experts in the non-profit sector who support them day in, day out.
And why us? At Three Hands we’ve been sitting in the space between businesses and non-profits for almost 15 years, designing and running projects and programmes that bring the two closer together. We realised some time ago that there is untapped expertise and knowledge on social issues of relevance to businesses amongst charities and the people they support.
By launching Three Hands Insight we have set out to tap into that expertise to help businesses do a better job for their customers and to assign value to charities’ expertise.
It’s an approach that is consistent with our purpose, to create business value and social value hand in hand.