People panels are for testing or validating a product, service or approach with people who are affected by certain vulnerabilities and who have useful things to say.
Working closely with individual charities, we convene “pop-up” panels of up to 50 beneficiaries who are on hand for a number of weeks or months to answer questions, diarise key moments, share stories and test concepts.
Online is the obvious environment for this kind of interaction, but we are conscious that a key target group for many businesses – older people who have not taken to the digital world – need a different approach, based on face to face interaction.
People panels might be set up as a continuation of the Immersive Innovation process in order to gather ongoing feedback on the concepts that arose. Or they might be stand-alone, designed to test and develop new or existing products and services.
Our first people panels are of older people, but more panels representing people in different circumstances are planned.