We help you to gain first-hand insight on underserved and vulnerable customers – and to innovate with empathy.
We believe in ‘immersion’. We take people away from their usual business settings and their usual practices, and immerse them in the big social issues that affect customers, helping them to glean distinctive and memorable insights. Then, together with charity experts and their service-users, we co-create better products, services and customer experiences, for the online and offline worlds, with a focus on underserved and vulnerable customers.
But we know that solutions for customers facing challenges in their lives can easily turn into solutions for the ‘mainstream’ – that’s to say, there’s nothing niche about our focus.
We’ve devised three main ways tapping into third sector expertise for the benefit of businesses and their customers:
‘Critical friends’ workshops with subject matter experts from the third sector and the people they support.
Immersive innovation for deep insight and experience of the issue, co-creating solutions with people affected.
People panels providing ongoing access to consumers affected and with useful things to say.