Chris Fitch brings together an expert panel to explain just what an ‘expert by experience’ is, how organisations select which experts and charities to work with, and how this engagement can improve outcomes for vulnerable customers. Jan is one of the speakers, focusing on the difference between market research and using lived experience.
Tapping into lived experience – a ‘how to’ discussion
Tapping into ‘lived experience’ can support any vulnerable customer strategy and social innovation agenda. But what are the real benefits and how do you do it really well?
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