Tapping into ‘lived experience’ can support any vulnerable customer strategy and social innovation agenda. But what are the real benefits and how do you do it really well?
We convened a fabulous panel – including people with lived experience of poverty and gambling addiction – to tell us. We heard that the rich truths that come from lived experts can help to unravel aggregated data and standard market research findings, and that doing it well involves a very careful approach to setting up conversations, listening, being non-judgmental, creating long-term relationships and acting on the insight… and much much more.
Here is a short report and if you’d like to watch a recording of the session, you can do so here.
