It’s been too long since we’ve posted an update on what’s been keeping us busy at Three Hands Insight – and busy we’ve been, getting unheard voices listened to in business. So, we’re sneaking in a quick update before the summer holidays kick in…
First, we’re SO excited to have been shortlisted for not one, but two, AURA awards. The AURAs are awards for best practice in insight gathering. We’re in the Breakthrough Agency of the Year category – reflecting our increasing emphasis on bringing ‘Social Insight’ into businesses – and, in partnership with NatWest Group for our work together on the Inclusive Design Panel, we’re also finalists in the Insight Impact category. Cross your fingers for us on 25th July!
Talking of the NatWest Inclusive Design Panel, it’s still going strong and we’ve now run 24 sessions and reviewed over 70 products. If you don’t know what it’s all about, have a quick look at a case study here.
Talk of AI is never far away these days, and it was the subject of an Outside In Project session earlier this year. (Other sessions have focused on neurodiversity, numeracy & literacy and the ongoing cost of living crisis). In the AI session member companies learnt about the importance of bringing together AI experts, businesses and customers to help ensure that everyone learns together and that AI solutions benefit customers, rather than put them at risk.
Insight sessions with lived experts and charity experts on the financial lives of unpaid carers shed light on the needs and aspirations of those who’ve given up work to care for someone, or had their income reduced, and what it means for their financial futures – giving Phoenix Group a greater understanding of what some customers might be going through.
Financial services is a big focus area for our Social Insight work, so it’s been great to show that this approach works just as well in other sectors…
What’s it like to experience a car breakdown if you are disabled, neurodivergent, or need medication? That’s what RAC wanted to find out, so we ran insight sessions for them with members of our Lived Experts Research Community on their experiences of breaking down, providing valuable insights on the additional support that some people need in those situations.
A Player Safety Panel is helping William Hill make their safer gambling tools more effective through feedback from lived experts not just in gambling addiction, but in other circumstances that might put people at risk, such as financial worries, neurodiversity and compulsive behaviours.
Social insight is usually focused on improving life for customers, but for Wells Fargo we applied the methodology to the colleague environment. Working with charities and lived experts, we ran face to face workshops on neurodiversity to inform the work of the colleague disability chapter. There’s a short case study here.
To finish, we couldn’t not include this fantastic quote from the CEO of PODTECH, who we worked with to get the views of disabled lived experts into a session on app development for accessible public transport:
“Our meeting with Three Hands lived experts was quite emotional and made us reconsider our project as not just a technical challenge, but a mission that has a profound and deep social impact. We have greatly valued their sharing of experiences.”
We’ll leave it there. If you’re planning for the autumn and are inspired by what you read, please do get in touch.