Launch of The Outside In Project – 2021
This week we have launched the Outside In Project, a brand new way for people in businesses to reach beyond their corporate walls in order to understand and act upon the most important issues for their colleagues, customers and communities.
Social Issues Spotlight: The ageing population
In the UK the population is ageing. Currently, there are almost 12 million people aged 65 and over (18% of the population) and numbers in this age group are expected to grow by more than 40% within 20 years. With age being a risk factor in the current pandemic this topic is rising up the agenda, often with a sole focus on the vulnerabilities of age. An ageing population, however, is complex and comes with a range of both challenges and opportunities. Here are five things that are often overlooked.
Tapping into lived experience – a ‘how to’ discussion
Tapping into ‘lived experience’ can support any vulnerable customer strategy and social innovation agenda. But what are the real benefits and how do you do it really well?
Social Issues Spotlight: Social mobility
In the 2019 State of the Nation report, the Social Mobility Commission declared that in the UK inequality is entrenched “from birth to work”. With the current pandemic leading to higher levels of youth unemployment and the A-Level result problems drawing attention to a large education gap, it is an issue which is quickly rising up the agenda for many businesses. Here are five things businesses across all sectors need to know.
Social Issues Spotlight: Domestic abuse
Last year over 2.4 million adults (7.9% of women and 2.4% of men) in the UK were victims of domestic abuse. With calls to helplines seeing a large increase during lockdown – the charity Refuge reported a 200% rise in June alone – recent months appear to have escalated this issue in many households.
‘Unlocking Vulnerability’ Podcast
Michael Hilton, Director at Three Hands, was invited to be a guest on Helen Pettifer’s Unlocking Vulnerability podcast, to discuss the insight that charities and those with lived experience can bring to support businesses looking to better serve their vulnerable customers.
Social Issues Spotlight: Digital inclusion
The COVID-19 lockdown has accelerated the role of digital across the UK. As it eases we are left with a potential ‘new normal’ in which digital technology underpins how we work, learn and engage with others more than ever before. For many this is useful innovation, but for the 11 million people in the UK who are digitally excluded in some way it may present significant barriers.
About Three Hands Insight
We apply the Three Hands mantra of creating business value and social value, hand in hand, to customer insight and innovation. We believe that inclusive business means products, services and customer experiences that work for everyone; and that ‘vulnerable customers’ is far from being a niche customer group.