‘Critical friends’ workshops with subject matter experts from the third sector and the people they support.

Immersive innovation for deep insight and experience of an issue, creating solutions with charities and their users.

People panels providing ongoing access to consumers affected and with useful things to say.

CUSTOMER THEMES

Ageing Population

By 2030, one in five people in the UK will be aged 65 or over.

Digitally Excluded

The world is going digital, but 11.3m adults in the UK are classed as digitally excluded.

Health

An estimated 4 million older adults in the UK have a limiting long-standing illness, equating to 40% of all people aged over 65

Disability & Accessibility

Life costs you an average of £583 more per month if you’re disabled.

Financial Vulnerability

10 million households in the UK have no savings.

Ethical Consumption

At least 49% of the UK population have chosen not to buy a particular product or shop at a particular outlet because of concerns about its ethical reputation.

Statistic sources

CASE STUDIES

Banking for older people

Understanding the pros and cons of digital banking for older people
product service innovation

Life insurance and cancer

Gaining insight on people’s experiences of cancer

Vulnerability and pensions

Understanding what drives customers’ pension decisions

STATISTICS SOURCES

Ageing Population

Age UK, Later Life in the United Kingdom 2019, May 2019

Digitally Excluded

Lloyds Bank, UK Consumer Digital Index 2018, May 2018

Health

Age UK, Later Life in the United Kingdom 2019, May 2019

Disability & Accessibility

Scope, The Disability Price Tag 2019, February 2019

Financial Vulnerability

The Money Charity, The Money Stats, April 2018

Ethical Consumption

Ethical Consumer, Markets Report 2018, June 2018