Powered by the voices of charities and lived experts, we help you improve life for vulnerable and underserved customers.

What we do

Workshops with charities and the people they support, offering first-hand insight on societal issues affecting customers.
Panels of lived experts to critique and test products, services and communications, making them more inclusive and accessible.
Tackling big problem statements through an immersive process of insight gathering, ideation and inclusive design.

Providing the ‘glue’ throughout is our Lived Experts Research Community, a group of over 200 people whose lived experience, stories and ideas play a fundamental role in making our projects and programmes real, visceral and highly impactful.

Common themes

people in the UK have no savings and another 5 million have less than £100.[1]
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is the estimated number of UK households in fuel poverty, up from 4.5m in October 2021.[2]
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people in England experiences mental health problems each year[3], with 8 million people experiencing an anxiety disorder at any one time.[4]
1 in


of the population is thought to be neurodiverse, including 700,000 autistic adults[5], of which only 15% are in employment.[6]
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Ageing population

people in the UK will be aged 65+ by 2030[7] and currently, 1 in 14 people over 65 has dementia.[8]
1 in 0

Digital exclusion

of the UK population had low digital capability in 2022, and 35% said the rising cost of living was impacting their ability to go online.[9]
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Who we work with

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Case studies

To enhance the Wells Fargo workplace we ran two immersive insight conversations on neurodiversity.
We’ve developed the Inclusive Design Panel to critique the bank’s products, propositions, services and communications. It’s made up of ‘critical friends’ from charities and lived experts.
For some people, the consequences of a power cut could be critical. We gathered a panel of people from our Lived Experts Research Community medically reliant on uninterrupted power to hear their views on back-up power solutions and future green developments.