Immersion.
Insights.
Innovation.

Powered by the voices of charities and lived experts, we help you improve life for vulnerable and underserved customers.

What we do

Insight
Sessions
Workshops with charities and the people they support, offering first-hand insight on societal issues affecting customers.
Inclusive
Design
Panels of lived experts to critique and test products, services and communications, making them more inclusive and accessible.
Immersive
Innovation
Tackling big problem statements through an immersive process of insight gathering, ideation and inclusive design.

Providing the ‘glue’ throughout is our Lived Experts Research Community, a group of over 200 people whose lived experience, stories and ideas play a fundamental role in making our projects and programmes real, visceral and highly impactful.

Common themes

Financial
vulnerability
people in the UK have no savings and another 5 million have less than £100.[1]
0 million

Fuel
poverty

is the estimated number of UK households in fuel poverty, up from 4.5m in October 2021.[2]
0 million

Mental
health

people in England experiences mental health problems each year[3], with 8 million people experiencing an anxiety disorder at any one time.[4]
1 in

Neurodiversity

of the population is thought to be neurodiverse, including 700,000 autistic adults[5], of which only 15% are in employment.[6]
0 %

Ageing population

people in the UK will be aged 65+ by 2030[7] and currently, 1 in 14 people over 65 has dementia.[8]
1 in 0

Digital exclusion

of the UK population had low digital capability in 2022, and 35% said the rising cost of living was impacting their ability to go online.[9]
0 %

Who we work with

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Case studies

To enhance the launch of the new Wells Fargo Disability Chapter in London we ran two immersive insight conversations on neurodiversity.
For some people, the consequences of a power cut could be critical. We gathered a panel of people from our Lived Experts Research Community medically reliant on uninterrupted power to hear their views on back-up power solutions and future green developments.
We’ve developed the Inclusive Design Panel to critique the bank’s products, propositions, services and communications. It’s made up of ‘critical friends’ from charities and lived experts.

News