Immersion.
Insights.
Innovation.

Powered by the voices of charities and lived experts, we help you improve life for customers on the margins.

What we do

ISSUES

Immersive
Insight
Understanding how societal issues, and people’s individual circumstances, affect their experiences as customers.

PRODUCTS &
SERVICES

Inclusive
Design
Reviewing and testing products, services, communications and journeys to make them more inclusive and accessible.

INNOVATION

Outside
In-novation
Creating products and services that work for customers on the margins, with customers on the margins.

ETHNOGRAPHY

Deep
Dives
Uncovering the realities of customers’ lives and the barriers they face through in-depth qual research, in their worlds.

INTERNAL
LEARNING

Presentations and
Workshops
Helping employees, from front-line staff to senior leaders, to understand and take action on customer challenges.

Providing the ‘glue’ throughout is our Lived Experts Research Community, a group of over 450 people whose lived experience, stories and ideas play a fundamental role in making our projects and programmes real, visceral and highly impactful.

Common themes

Financial
vulnerability
people are living in financially vulnerable circumstances in the UK, up 16% from 2022. [1]
0 million

Fuel
poverty

households are estimated to be living in fuel poverty, up from 4.5 million in 2021. [2]
0 million

Mental
health

An estimated 1 in 6 adults has experienced a 'common mental disorder' like depression or anxiety in the past week. [3]
1 in

Neurodiversity

of the population is thought to be neurodiverse, including 700,000 autistic adults, of which only 15% are in employment. [4] [5]
0 %

Ageing population

of people in the UK are over 65 and of that group 1 in 13 has dementia. [6] [7]
Almost 0 %

Digital exclusion

of UK adults had low or very low digital capability and 77% would welcome support to be more financially confident online. [8]
0 %

Who we work with

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Case studies

Understanding the barriers faced by those with a criminal record.
We gathered feedback from lived experts and charity experts to help Experian improve the language, design and clarity of the new credit score Experian was planning to launch a few months later.
Connecting the Northern Irish energy sector with vulnerable customers to help organisations find independent and collaborative ways to improve their services.

News